Issues

Special issue: Navigating Design, Branding, and Marketing in the Era of Technology and Sustainability. Guest Editors: Courtney Chrimes, Rosy Boardman, T.C. Melewar and Charles Dennis

Guest editorial: Navigating design, branding and marketing in the era of technology and sustainability

Courtney Chrimes; Rosy Boardman; T.C. Melewar; Charles Dennis
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Communicating sustainability to children through fashion retail third places

Rocío Elízaga; Bethan Alexander; Teresa Sádaba
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Utilizing blockchain-based traceability to mitigate greenwashing

Imen Charfi; Abir Zouari; Samia Dalhoum
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Brand crisis and legitimacy

Weng Marc Lim; Sheau Fen (Crystal) Yap; Laypeng Tan; Tze Wei Daniel Lim
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Consumer responsibility and local brand preferences in an emerging market: evidence from Mexico

Carlos Agredano; M. Paz Toldos; Josep Rialp-Criado
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Does artificial intelligence always contribute to marketing performance?

Linghua Zhang; Jing Zhang; Manxi Ye
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Antecedents of retention: digital subscription perspectives of Generation Z

Vida Škudienė; Ieva Augutytė Kvedaravičienė; Gintare Truncienė; Iveta Legotė
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Exploring the link between offline and online retail sales: insights from 15 years of retail sales data in Great Britain

Bente Fatema
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Competitive advantage in online grocery supply chains: leveraging GPT technology

Baogui Xin; Liusong Zhu; Wei Peng
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Supplementary data
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Sustainability, nationality and engagement: a study of designer fashion brands

Pedro Dourado; Carmen Llovet; Rafael Carrasco Polaino
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The Omnichannel symphony: Harmonising hearts and carts

Neena Sinha; Nikita Kataria; Garima Kapoor
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