...Arto Lindblom; Sami Kajalo; Lasse Mitronen Purpose – In the increasingly competitive retail environment, retailers’ ability to elevate frontline employees’ customer orientation (CO) can make the difference between the success and failure of their stores. However, the question of how to enhance...

... Customer orientation Qualitative research Hybrid analysis Retail banking Textual data A major aim of empirical research is to observe and describe phenomena, to explain causes and effects of these phenomena, and to predict future developments and actions. Researchers attempt to gain as much...

...Fabian Eggers; Sascha Kraus; Mathew Hughes; Sean Laraway; Susan Snycerski Purpose The aim of this paper is to empirically investigate how the business orientations of customer orientation (CO) (represented by responsiveness to customers) and entrepreneurial orientation (EO) (represented...

... and provides the foundation for strategies to better satisfy customers using Web 2.0 tools like social media. © Emerald Group Publishing Limited 2012 Customer engagement Buyer‐seller relationships Social media Web 2.0 Relational exchange Emotional bonds Customer orientation Marketing strategy...

... of customer orientation, customer‐centric organizational system and CRM technology on CRM capabilities, as well as the influence of CRM capabilities on organizational performance. Practical implications This study provides a useful measurement mode of CRM capabilities that managers can use to evaluate...

... modeling is employed to test partial mediation and partial moderation theses. Findings In line with social exchange theory, the paper finds that a serviceperson's customer orientation can reduce customer costs and increase customer benefits. Furthermore, consistent with the literature on strategic...

... a way to undercut Dell's comparable competitive offerings in price yet still provide equal or even better performance. J. Tomas Gomez‐Arias can be contacted at: tgomez@stmarys‐ca.edu © Emerald Group Publishing Limited 2007 Innovation Customer orientation Start‐up businesses...

...Kwaku Appiah‐Adu; Satyendra Singh This study examined the customer orientation ‐ performance link in small‐ and medium‐sized businesses and tested for the possible effects of innovation orientation, market dynamism and competitive intensity on the degree of customer orientation among these firms...

... customer oriented. The principal keys to success are strategy, people and culture. A customer‐driven strategy must be solution based, customized, distinctive and future oriented so that both the articulated and unarticulated needs of customers are satisfied now and in the future. This may mean being...

.... © MCB UP Limited 1996 Computer architectures Customer orientation Information systems Kaizen The role of information systems has changed dramatically over the last three decades, from a passive automation or augmentation tool to a strategic, competitive device for transforming...

...-cycle matrix above. How can you take a strategic approach to causes in the future? (2) How effective do you find personality-based advertising? When would you consider its use as a part of your marketing strategy? © MCB UP Limited 1991 Customer orientation Marketing mix Marketing strategy...

.... The emphasis is on the need for customer‐orientation(rather than production orientation). This also affects the practical aspects of logistics and their relationship to customer service. Management′s main aim is to provide the expected level of customer service at the minimum cost, and covering all...

... Pont UK′s executives improved their knowledge of information in their particular environments, enabling them to compete more effectively in the future. © MCB UP Limited 1989 Information systems Marketing information Strategic planning Customer orientation KNOWING YOUR MARKET 35 D u...