The purpose of the paper is to advance understanding for the nature and essence of Asia Pacific multinational enterprises' (MNEs) knowledge‐related competitiveness in the Balkans.
A questionnaire‐based survey was carried out in 56 Asia Pacific MNEs located in the Balkans. By using descriptive statistics the extent of technology centralization is identified, the sources of technology MNEs use in their operations and the essence and roles of decentralized research and development (R&D) departments are evaluated.
Technological demand‐side influences and the traditional centripetal forces in Asia Pacific MNEs are still quite strong. Among all countries under investigation, only in Greece and Slovenia are signs found of some original product development work and creative activities.
In order to have a better understanding for knowledge‐related competitiveness of Asia Pacific MNEs in the Balkans regional economic and labor conditions, more sophisticated industry characteristics and the strategic orientation of MNEs towards the region should also be considered.
A useful source of information for academics, business people and local governments that seek to promote value added investments in their countries.
This paper fulfils an identified gap in the literature by investigating MNEs' technology strategies in an EU peripheral region. To the extent of one's knowledge there are no relevant studies that survey the extent of technology (de)centralization of Asia Pacific MNEs in the Balkan countries from the perspective of empirical reality.
