IMC and SOSI as determinants of organisational performance: the moderating effect of retailer type

Antonio Marín García (PhD, University of Valencia). Assistant Professor in Marketing. Department Marketing and Market Research, University of Valencia, Valencia, Spain. Antonio Marín García is Assistant Professor in Marketing at Universitat de València (SPAIN), where he teaches commercial distribution and marketing in different degrees. His areas of interest in research focus on the impact of innovation and sustainability on commercial distribution companies, as well as the analysis and implementation of new teaching methodologies applied to university centres. He has published his work in several international journals as the Journal of Service Marketing, Journal of Product and Brand Management, Journal Marketing and Analytics or International Journal of Retail and Distribution Management. He is also the author of numerous book chapters and author of books on educational innovation and knowledge transfer. Link to Antonio Marín-GarcíaLink to the cited article..

Irene Gil Saura (PhD, University of Valencia). Full Professor in Marketing. POLIBIENESTAR, University of Valencia, Valencia, Spain. Irene Gil Saura is Full Professor in Marketing at Universitat de València (SPAIN), where she teaches Services Marketing in undergraduate and postgraduate courses. She is researcher at POLIBIENESTAR (Universitat de València) and her research interests include consumer behaviour in tourism with particular focus on perceived value and value co-creation. She has published in several international journals as Journal of Business and Industrial Marketing, Industrial Management and Data Systems, Tourism Management, Current Issues in Tourism, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Annals of Tourism Research, Journal of Hospitality and Tourism Management and Tourism Management Perspectives, among others. Link to Irene Gil SauraLink to the cited article.

Maria Eugenia Ruiz Molina (PhD, University of Valencia). Full Professor in Marketing. POLIBIENESTAR, University of Valencia, Valencia, Spain. Maria Eugenia Ruiz Molina is Full Professor in Marketing at Universitat de València (SPAIN), where she teaches International Marketing and International Distribution and Logistics in undergraduate and postgraduate courses. She is researcher at POLIBIENESTAR (Universitat de València) and has published in several international journals as the International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Service Business, Management Decisions, Journal of Hospitality and Tourism Management, Journal of Service Marketing, among others. Her research interests include consumer behaviour in tourism with particular focus on green practices, sustainability and satisfaction. Link to Maria Eugenia Ruiz MolinaLink to the cited article.

Mihaela Simona Moise (PhD, University of Valencia). Assistant Professor in Marketing. Department Marketing and Market Research, University of Valencia, Valencia, Spain. Mihaela Simona Moise is Assistant Professor in Marketing at Universitat de València (SPAIN), where she has taught Marketing and Commercial Distribution in undergraduate courses. She has published in several international journals as the European Journal of Tourism Research, Journal of Brand Management, Economic Research, Journal of Hospitality and Tourism Insights, among others. Her research interests include consumer behaviour in tourism with particular focus on green practices, value co-creation and loyalty. Link to Mihaela Simona MoiseLink to the cited article.