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Volume 14, Issue 4-5
1 April 1991
This article was originally published in
Management Research News
Management Research News Cover Image for Volume 14, Issue 4-5
Review Article| April 01 1991

The management and valuation of marketing information

Bill Blyth
Bill Blyth
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6135
Print ISSN: 0140-9174
© MCB UP Limited
1991
Management Research News (1991) 14 (4-5): 31–32.
https://doi.org/10.1108/eb028136

The paper takes, as its starting point, the belief that the management and valuation of information in the broadest sense is ignored in both management texts and practice.

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© MCB UP Limited
1991
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