Skip to Main Content
Article navigation
Volume 14, Issue 4-5
1 April 1991
This article was originally published in
Management Research News
Management Research News Cover Image for Volume 14, Issue 4-5
Review Article| April 01 1991

Pan‐European advertising: dream or reality?

Karen Keen;
Karen Keen
RSL Consumer Social Research Ltd
Search for other works by this author on:
This Site
PubMed
Google Scholar
Lucienne Hellebosch
Lucienne Hellebosch
Gates Marketing Research, Belgium
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6135
Print ISSN: 0140-9174
© MCB UP Limited
1991
Management Research News (1991) 14 (4-5): 44–46.
https://doi.org/10.1108/eb028140

Much has already been said and written about the future of Pan‐ European advertising, a review of which clearly indicates the existence of two camps among the affected parties.

This content is only available via PDF.
© MCB UP Limited
1991
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$41.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
132 Views
View Metrics
Employer brand for silver talent management
Does financial distress shape the effect of ESG disclosure on firm value?
The impact of ethical work climate on control system in enhancing the performance of higher education institutions
IMC and SOSI as determinants of organisational performance: the moderating effect of retailer type

Suggested Reading

The fading of the American dream
Retail and Distribution Management (January,1988)
The OCR Dream
Sensor Review (January,1993)
Organization of dreams: the dream of organization – dreaming organization
Journal of Organizational Change Management (June,2013)
Dreams, visions, and values in fundamental business education
Journal of Management Development (February,2014)
The American Dream and the limits of transparency
Journal of Organizational Change Management (June,2013)

Related Chapters

A Foundational Mathematical Account of a Specific Complex Social Reality: Conflict in A Midsummer Night's Dream
Cooperation for a Peaceful and Sustainable World Part 1
Undocumented Students: The Realities of Immigration Reform
The Obama Administration and Educational Reform
We Dream as we Live – Consuming
Research in Consumer Behavior

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal