Buying and selling sex: a preliminary examination of the service encounter

Reports the results of a survey of the service encounters in sauna and massage parlours in the UK offering sex for sale. Draws evidence from a customer generated World Wide Web site and a case study of a small massage parlour in a small town in the north west of England. Concludes that the initial contact with the reception and the working girl is crucial to success together with the physical environment. Suggests that the woner’s ability to manage these in ways that recognize the client’s sensitivities and emotional needs will be vital for future sustainability.