Is it time for the ISO‐9000 manager? Available to Purchase

There is mounting evidence to suggest that business schools are not meeting the needs of either the business community, or their students. Evidence comes from sources as diverse as the popular press and AACSB reports. This article outlines a student‐centred, alternative business education strategy, based on the ISO‐9000 concept. Our suggestions include a redefinition of the role of research, the enhancement of choice and the inclusion of continuous learning requirements within a system in which the stakeholders have major input.