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Volume 27, Issue 8-9
1 August 2004
This article was originally published in
Management Research News
Management Research News Cover Image for Volume 27, Issue 8-9
Case Report| August 01 2004

Radio frequency identification in retailing and privacy and public policy issues

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Peter Jones
Business School, University of Gloucestershire
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Colin Clarke‐Hill
Business School, University of Gloucestershire
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Daphne Comfort
Business School, University of Gloucestershire
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David Hillier
Business School, University of Gloucestershire
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Peter Shears
Director of Professional Studies in the School of Sociology, Politics and Law at the University of Plymouth
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6135
Print ISSN: 0140-9174
© Emerald Group Publishing Limited
2004
Management Research News (2004) 27 (8-9): 46–56.
https://doi.org/10.1108/01409170410784563

Outlines the characteristics of Radio Frequency Identification (RFID) technology and shows the growth of retail interest in the technology’s introduction in the UK. Discusses privacy and public policy issues that are associated with RFID. Concludes that retailers have to address a series of privacy and public liberties, associated with RFID.

Keywords: Marketing data processing, Quick response retailing, Pricing
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© Emerald Group Publishing Limited
2004
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