This paper aims to contribute to the literature on entrepreneurial orientation (EO) with a focus on the interplay between the individual and firm level for embedding EO pervasively within organisations.
Comprising 356 individual employees from five companies collected from June to September 2015, this investigation uses structural equation modelling.
The results show significant indirect effects from individuals’ EO on firm’s performance, mediated by both individuals’ performance and firm’s EO.
While the construct of EO is strengthened with a multi-level approach, the authors also stress the organisational homogeneity of EO.
Consequently, the EO instrument can be used as a strategic tool to evaluate an individual’s orientation towards entrepreneurship to facilitate firm performance.
Finally, the EO instrument can be used as a strategic tool to evaluate an individual’s orientation towards entrepreneurship to facilitate firm performance.
