Issues

Special Issue: Marketing and social media. Guest Editor: Keith S. Coulter

Using the law to protect the brand on social media sites: A three “M”s framework for marketing managers

Ross D. Petty
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“Like it or not”: Consumer responses to word‐of‐mouth communication in on‐line social networks

Keith S. Coulter; Anne Roggeveen
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Do microblog postings influence consumer perceptions of retailers' e‐servicescapes?

Gina A. Tran; David Strutton; David G. Taylor
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Are social media replacing traditional media in terms of brand equity creation?

Manfred Bruhn; Verena Schoenmueller; Daniela B. Schäfer
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Trust intentions in readers of blogs

James D. Doyle; Louise A. Heslop; Alex Ramirez; David Cray
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Customer engagement in a Facebook brand community

Johanna Gummerus; Veronica Liljander; Emil Weman; Minna Pihlström
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The effect of web communities on consumers' initial trust in B2C e‐commerce websites

Malaika Brengman; Farhod P. Karimov
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Guest editorial

Special issue on “Marketing and social media”

Keith S. Coulter
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