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Understanding electronic and face-to-face word-of-mouth influencers: an emerging market perspective

Chukwunonso Oraedu, Ernest Emeka Izogo, Justie Nnabuko, Ike-Elechi Ogba

Management Research Review (2021) 44 (1): 112–132.

https://doi.org/10.1108/MRR-02-2020-0066

Published: 09 July 2020

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