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Re-imagining marketing as societing: A critical appraisal of marketing in a developing country context

Muhammad Kashif, P.M.P. Fernando, Umair Altaf, John Walsh

Management Research Review (2018) 41 (3): 359–378.

https://doi.org/10.1108/MRR-04-2017-0118

Published: 20 March 2018

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