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Journal Articles

The impact of stakeholder market orientation on sustainability performance at tourism destinations

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Ernest Kafui Kwasi Tsetse, Mahmoud Abdulai Mahmoud, Charles Blankson, Raphael Odoom
Journal: Management Research Review
Management Research Review (2022) 45 (7): 929–955.
https://doi.org/10.1108/MRR-04-2021-0290
Published: 12 November 2021
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Journal Articles

Brand orientation and brand performance in SMEs: The moderating effects of social media and innovation capabilities

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Raphael Odoom, Priscilla Mensah
Journal: Management Research Review
Management Research Review (2019) 42 (1): 155–171.
https://doi.org/10.1108/MRR-12-2017-0441
Published: 24 September 2018
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