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Keywords: Brand performance
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Journal Articles
Brand orientation and brand performance in SMEs: The moderating effects of social media and innovation capabilities
Available to Purchase
Journal:
Management Research Review
Management Research Review (2019) 42 (1): 155–171.
Published: 24 September 2018
...Raphael Odoom; Priscilla Mensah Purpose This study aims to investigate the moderating effects of innovation capabilities and social media capabilities on the relationship between brand orientation and brand performance among small- and medium-sized enterprises (SMEs). Drawing on the size...
Journal Articles
Corporate governance and brand performance
Available to Purchase
Journal:
Management Research Review
Management Research Review (2014) 37 (1): 45–68.
Published: 14 January 2014
...Luu Trong Tuan Purpose – This investigation into listed companies at the Ho Chi Minh City Stock Exchange (HOSE) in Vietnam aims to discern whether such constructs as trust and ethics act as precursors for brand performance with the mediating role of corporate governance. Design/methodology...
