... validity of the scale. Originality/value The study develops a valid measure of MO with a major focus on market intelligence. The study proposes MO as a function of customer orientation, competitor orientation, inter-functional coordination and market intelligence which was largely ignored...

... on financial performance (Danso et al., 2019a). H1c. The level of competitor orientation of tourism business at the tourism destination predicts level of economic performance. Another study in China on manufacturing in intensified market competition revealed that it has an overall...