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Keywords: Service industry
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Journal Articles
Management Research Review (2022) 45 (4): 545–562.
Published: 08 September 2021
... and Cropanzano, 1996). The sample for the study consisted of managers working in the Indian service industry. Interviews were conducted face to face and the average time spent on each interview was approximately 40 min. Before starting an interview, the researcher established rapport by conveying the main...
Journal Articles
Journal Articles
Management Research News (2002) 25 (6-7): 41–49.
Published: 01 June 2002
... in services branding and that staff commitment has to precede customer commitment. The authors conclude their work with two suggestions. Firstly that the relative importance of the three major criteria could be tested in a variety of service industries differing in their balance of service characteristics...

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