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Special issue: Advancing Sustainability: Exploring Innovations and Challenges Toward a Greener Future. Guest Editors: Hany Kamel, Marwa Elnahass and Alain Daou

Guest editorial: Advancing sustainability: exploring innovations and challenges toward a greener future

Hany Kamel; Marwa Elnahass; Alain Daou
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Factors influencing green product purchase decisions: insights from Tunisia

Ines Ben Salah Soltani; Hamza Ben Lazreg
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Unveiling research trends in green advertising: a bibliometric and thematic analysis of the literature

Poorva Jain; Arvind Jayant; Dhanjay Yadav
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Digital-sustainable brand love model

Ahmed Rageh Ismail
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Seeking environmental performance through green manufacturing, lean culture and Industry 4.0: a study of manufacturing organizations in an emerging economy

Haidar Abbas; Amer Saeed; Anwar Alsheyadi; Ali Mohsin BaAwain
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Synergizing business and sustainability: integrating the SDGs into business strategies in the architecture, engineering and construction sector

Alex Opoku
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Digitalization and environmental sustainability ramifications on the Moroccan companies’ resilience

Fatima Gouiferda; Saadia Iddik
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Renewable energy adoption and environmental responsibility: a study on green HRM practices in Saudi Arabian enterprises

Chanchal Dey
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Navigating the road to carbon neutrality in the MENA region: an FsQCA-based model of central banks’ pledge

Simarjeet Kaur; Kamlesh Rani
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Financing the future: green investment, policy innovation and sustainable energy transitions in Egypt and Jordan

Abdulhadi Ramadan
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Machine learning meets climate readiness: unlocking the power of renewable energy investments

Atta Ul Mustafa; Nasim Shah Shirazi; Ahmet Faruk Aysan
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Sustainable entrepreneurship in times of crisis: a multi-level framework

Alain Daou; Crystel Abdallah
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Assessing gamification and corporate sustainability: the role of embracing digital transformation and open innovation in ecosystem

Meshari Abdulhameed Alsafran; Yousiff Ahmad Awad; Ahmad Alsaber; Shihanah Almutairi; Anwaar Al-Kandari
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Theorizing an environmental sustainability accounting framework for the MENA region

Mohammad M. Hattab; Ghassan H. Mardini
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