Credible food safety assurance for the whole meat chain

The UK meat industry can now clearly demonstrate to consumers that meat and meat products can be produced to internationally‐recognised and independently‐monitored levels of food‐safety and animal‐welfare standards at all points of its production. This seamless transition of assurance, monitored by the Government‐backed, independent organisation Assured British Meat, right through the meat‐chain is intended to restore the public’s confidence in meat and the safety of the whole food industry.