Ulrick and Short
Article Type: Food facts June 2008 From: Nutrition & Food Science, Volume 38, Issue 6.
Ulrick and Short Ltd, a leading clean label ingredients specialist is celebrating its seventh year of trading, with an impressive “year on year”growth of 50 per cent. Its on-going success in mainstream markets such as processed meats, ready meals, sauces and soups, has already made the company one of the top UK suppliers of functional clean label starches. All backed by an impressive technical knowledge and know-how enabling it to offer a very high level of customer service. The company's success has been achieved by an on-going aggressive expansion strategy and a move away from niche markets, also helped by a positive sea change in market attitudes towards clean label ingredients, which the company has been able to meet.
This growth required an extension of the Ulrick and Short premises to provide additional development kitchens, enabling the company to continue developing further new clean ingredient solutions.
However, not a business to sit on its laurels, Ulrick and Short is now also progressing with further research into new clean label ingredients and has plans to develop solutions using alternative crops such as agave and sweet potato,allowing the company to open up even more markets. To facilitate Ulrick and Short's increase in activity, it is looking to strengthen its workforce over the next few months, giving the company even greater capacity and flexibility to deal with the increasing demand for its products. Priding itself on customer care, it offers a unique 48 h sample turnaround and has a team of highly qualified food experts on hand to help integrate ingredients into new foods and develop the finished products.
With the food industry demanding cleaner food ingredients, Ulrick and Short's growth has been even more rapid over the last two years. This has been spurred on by the latest additions to its series of effective replacement ingredients for modified starches, an extension to its already highly successful Synergie range, which has been introduced to broaden the range of applications.
Always a company to look ahead, Ulrick and Short has recently also responded to the increase in the cost of using butter in food production, by introducing an exclusively developed and manufactured fat replacer, Delyte6. Whilst addressing the UK obesity crisis, Delyte6 has already been well received by those looking for alternatives to replace butter and bakery fats.
Based in Pontefract, Ulrick and Short offers a wide range of bakery glazes,fat replacers, binders, emulsifiers and phosphate alternatives and plans to continue with rigorous development trials and product innovation to help reach its ambitious growth target of 100 per cent in 2008. Formed in 2000, Ulrick and Short Ltd is a leading developer, designer, manufacturer and supplier of high quality clean label ingredients, which=are predominantly used by the UK food industry.
Ingredients developed by Ulrick and Short contain no chemicals or artificial components and are free from genetic modification. The company develops bespoke solutions to suit individual needs across a wide range of foods including processed meats, soups and sauces, baked goods and battered products.
All of Ulrick and Short's raw materials are processed by accredited partners worldwide and the quality of the ingredients is assured by the controlled environment of the company's own development kitchens. Ulrick and Short's clean label ingredient range gives food producers the advantage of having simpler declarations without compromising on quality. The on-going success and continued investment into research and new product development drives the company forward,giving it a good advantage over its competitors.
More product details can be found at: www.ulrickandshort.com
