...Katie Szymona; Virginia Quick; Carol Byrd‐Bredbenner Purpose Advertising can affect health‐related behaviors of young adults. However, little is known about this environmental influence on college campuses. The purpose of this paper is to create an inventory for assessing health‐related...

...Mabel Blades; Anthimia M. Batrinou; Anastassia Kanellou Purpose The purpose of this paper is to evaluate how healthy food options recommended by the Mediterranean diet pyramid are actually consumed and advertised. Design/methodology/approach Three types of food consumptions in Greece...

...” as well as to compare the nutrient levels using terms “more”, “reduced” and “light”. Turkey Consumer behaviour Nutrition Advertising Diet The prevalence of cardiovascular diseases, cancer, diabetes mellitus, obesity, osteoporosis and dental diseases are increasing in European countries...

..., socio‐economic grouping and on comparison with a small group who had not seen the adverts, except in perception of some non‐nutritional views. Originality/value The paper provides information on advertising effects on perception of milk. The participating consumers (n = 100) were balanced...

... interpretations of this. The findings indicate that food and eating are portrayed very frequently on UK television, but that the “message” in programmes contrasts with the “message” in advertising in terms of the nutritional content of the foods depicted. This disorder and contradiction are reflected in young...

...Brian Young; Marion Hetherington Reports on a 1994 Ministry of Agriculture, Fisheries and Food (MAFF)‐funded review of literature on advertising and children’s food choice. Identifies and details four main research areas: frequency and content of television advertising to children; purchase request...

...”, “associated with slimming”, “lacking in taste” and“old‐fashioned”. However, it is notable that “designer” advertising for fruit and vegetables has not yet taken place, although it would be interesting to speculate on the impact of this on purchasing and consumption. Likewise, the traditional place...

... are similarly important. While health policies tell people what they should eat, any attempt to change people′s diet requires an understanding of these complex factors that govern food choice. © MCB UP Limited 1994 Advertising Diet Food Social class Social economics United Kingdom Women I...

... for Coronary Heart Disease Prevention, Bloomsbury and Islington Health Promotion Department, the British Dietetic Association and Camden Local Education Authority. It aims to counter the pressure of promotion and advertising from the food industry when the hidden messages contradict national guidelines...