End-Users' Perception from Housing Needs Based on Maslow's Theory of Motivation Available to Purchase

Providing operational approach to end-users' motivational tendencies in housing facilitates user-centered approach enhancing person-environment congruence. The operational approach is highly critical in case of inaccessibility of end-users in decision making, i.e. mass housing. Therefore, this study aims at explaining end-users' housing motivations from their housing attributes preferences, through a theoretical framework developed based on Maslow's theory. The investigation was carried out by using a self-administered questionnaire conducted on 127 Iranian postgraduate students of Universiti Teknologi Malaysia, and their spouse who lived alongside them. They were selected from those who lived more than one year in mass housing apartments in Malaysia. Using exploratory factor analysis, the housing attributes preferences were analyzed to underlie the latent structure and relations among them; the extracted factors were also labeled based on the different level of needs. Then, conducting one sample t-test hierarchical tendencies among the different motivational factors were identified. Referring to Maslow's theory to explain the concept and characteristics of housing needs results in identification of two different categories of housing attributes in association with the different level of needs. Accordingly, primary levels of needs that associate with relatively tangible and concrete attributes are more likely to be content-specific and predictable. The higher levels of needs that associate with relatively complicated and abstract attributes are more likely to be problematical, confusing, and non-predictable.