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At present, the rural folk ecotourism has been paid attention to by the public, so it is inevitable to analyze the architectural planning and design of folk ecotourism. Based on this, in this article, an analysis of the architectural planning and design for the protective development of rural folk custom ecotourism was proposed. First of all, the development background of folk custom ecotourism was briefly analyzed; then, the research status of ecotourism was expounded; next, the planning and design of rural folk tourism were put forward, and the essentials of architectural planning and design were analyzed; with specific rural folk custom ecotourism projects as examples, the planning and design were carried out; in addition, caves, temples, roads and other buildings were analyzed emphatically. These measures can provide references for the architectural planning of folk custom tourism.

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