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Integrating AI into strategic planning for a successful digital transformation. Insights from industry use cases

Maria Teresa Cuomo, Debora Tortora, Francesca Loia, Paola Zoccoli, Lorenzo Ricciardi Celsi

Journal of Knowledge Management (2026) 30 (11): 370–390.

https://doi.org/10.1108/JKM-12-2025-1847

Published: 07 May 2026

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Journal Articles

Painting or glossing my brand? Revealing greenwashing practices through the ESG impact on bank’s brand value

Maria Teresa Cuomo, Antonio D'Amato, Armando Papa, Manlio Del Giudice

International Journal of Bank Marketing (2026) 44 (5): 997–1025.

https://doi.org/10.1108/IJBM-10-2024-0621

Published: 24 March 2026

View article titled, Painting or glossing my brand? Revealing greenwashing practices through the ESG impact on bank’s brand value

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Journal Articles

Past, present and future of AI in marketing and knowledge management

Reza Marvi, Pantea Foroudi, Maria Teresa Cuomo

Journal of Knowledge Management (2025) 29 (11): 1–31.

https://doi.org/10.1108/JKM-07-2023-0634

Published: 18 December 2024

View article titled, Past, present and future of AI in marketing and knowledge management

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Journal Articles

Boosting intellectual capital and digital maturity of SMEs: an investigation of enterprises in an Italian Southern tourist district

Debora Tortora, Cinzia Genovino, Federico De Andreis, Francesca Loia, Maria Teresa Cuomo

Journal of Intellectual Capital (2024) 25 (7): 176–198.

https://doi.org/10.1108/JIC-05-2024-0156

Published: 26 November 2024

View article titled, Boosting intellectual capital and digital maturity of SMEs: an investigation of enterprises in an Italian Southern tourist district

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Journal Articles

Digitalization as a driver of transformation towards sustainable performance in wine tourism – the Italian case

Giuseppe Festa, Maria Teresa Cuomo, Cinzia Genovino, Gazi Mahabubul Alam, Matteo Rossi

British Food Journal (2023) 125 (9): 3456–3467.

https://doi.org/10.1108/BFJ-06-2022-0475

Published: 16 May 2023

View article titled, Digitalization as a driver of transformation towards sustainable performance in wine tourism – the Italian case

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Journal Articles

FinTech ecosystem as influencer of young entrepreneurial intentions: empirical findings from Tunisia

Giuseppe Festa, Sihem Elbahri, Maria Teresa Cuomo, Mario Ossorio, Matteo Rossi

Journal of Intellectual Capital (2023) 24 (1): 205–226.

https://doi.org/10.1108/JIC-08-2021-0220

Published: 08 April 2022

View article titled, FinTech ecosystem as influencer of young entrepreneurial intentions: empirical findings from Tunisia

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Integrating AI into strategic planning for a successful digital transformation. Insights from industry use cases

Painting or glossing my brand? Revealing greenwashing practices through the ESG impact on bank’s brand value

Past, present and future of AI in marketing and knowledge management

Boosting intellectual capital and digital maturity of SMEs: an investigation of enterprises in an Italian Southern tourist district

Digitalization as a driver of transformation towards sustainable performance in wine tourism – the Italian case

FinTech ecosystem as influencer of young entrepreneurial intentions: empirical findings from Tunisia

Update search

Integrating AI into strategic planning for a successful digital transformation. Insights from industry use cases

Painting or glossing my brand? Revealing greenwashing practices through the ESG impact on bank’s brand value

Past, present and future of AI in marketing and knowledge management

Boosting intellectual capital and digital maturity of SMEs: an investigation of enterprises in an Italian Southern tourist district

Digitalization as a driver of transformation towards sustainable performance in wine tourism – the Italian case

FinTech ecosystem as influencer of young entrepreneurial intentions: empirical findings from Tunisia

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