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Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences

Elena Barbierato, Danio Berti, Silvia Ranfagni, Luis Hernández-Álvarez, Iacopo Bernetti

International Journal of Wine Business Research (2023) 35 (3): 365–389.

https://doi.org/10.1108/IJWBR-06-2022-0021

Published: 28 February 2023

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Journal Articles

Omnichannel retailing and post-pandemic recovery: building a research agenda

Giada Salvietti, Cristina Ziliani, Christoph Teller, Marco Ieva, Silvia Ranfagni

International Journal of Retail & Distribution Management (2022) 50 (8-9): 1156–1181.

https://doi.org/10.1108/IJRDM-10-2021-0485

Published: 28 February 2022

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Animating business relationships through community social capital: an insight into conviviality

Simone Guercini, Silvia Ranfagni

Journal of Enterprising Communities: People and Places in the Global Economy (2022) 16 (4): 562–581.

https://doi.org/10.1108/JEC-06-2020-0109

Published: 17 June 2021

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Journal Articles

Combining online market research methods for investigating brand alignment: the case of Nespresso

Silvia Ranfagni, Monica Faraoni, Lamberto Zollo, Virginia Vannucci

British Food Journal (2021) 123 (13): 37–58.

https://doi.org/10.1108/BFJ-06-2020-0462

Published: 09 February 2021

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Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences

Omnichannel retailing and post-pandemic recovery: building a research agenda

Animating business relationships through community social capital: an insight into conviviality

Combining online market research methods for investigating brand alignment: the case of Nespresso

Update search

Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences

Omnichannel retailing and post-pandemic recovery: building a research agenda

Animating business relationships through community social capital: an insight into conviviality

Combining online market research methods for investigating brand alignment: the case of Nespresso

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