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Journal Articles
Wagner Junior Ladeira, Weng Marc Lim, Cláudio Hoffmann Sampaio, Fernando de Oliveira Santini, Tareq Rasul, Sabrina Helena Klein, Syed Hasan Jafar
Journal of Product & Brand Management (2026) 35 (4): 465–480.
Published: 09 January 2026
Includes: Supplementary data
