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Purpose

The purpose of this paper is to directly assist external stakeholders in their conversations with educators.

Design/methodology/approach

The paper's design is a practical review of the varied interests of external stakeholders, essential terms, the most prominent recent organizational initiatives for accountability, and the most effective kinds of questions.

Findings

Conversations about accountability are most productive when they are practical and focused.

Originality/value

The paper presents a valuable primer for external stakeholders.

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