Planning an Avon turnaround Available to Purchase

SCENE: A bright September morning in the Terrace Room of the Plaza Hotel in New York. There's a giant screen center stage and scattered TV monitors emitting a cold blue light. A short burly man steps up to the podium before about a hundred members of the Wall Street community and the press. The man is Hicks Waldron, CEO of Avon Products, and he's staged this two‐hour presentation to unveil a freshly minted corporate plan for the Avon Division, which accounts for about three‐quarters of the entire Avon company's sales.