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Volume 15, Issue 1
1 January 1987
Planning Review Cover Image for Volume 15, Issue 1
Review Article| January 01 1987

Barricades to strategic marketing thinking Available to Purchase

Arthur Daltas;
Arthur Daltas
President of The Managers Group, a consulting firm in Concord, MA.
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Philip McDonald
Philip McDonald
Dean of the College of Business Administration at Northeastern University in Boston
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1987
Planning Review (1987) 15 (1): 8–15.
https://doi.org/10.1108/eb054171

“Barricades must be removed before the formulation of new plans begins.”

© MCB UP Limited
1987
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