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Journal Articles

Corning converts to strategic marketing

Available to Purchase
Arthur Daltas, Philip McDonald
Journal: Planning Review
Planning Review (1987) 15 (2): 38–39.
https://doi.org/10.1108/eb054184
Published: 01 February 1987
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Journal Articles

Barricades to strategic marketing thinking

Available to Purchase
Arthur Daltas, Philip McDonald
Journal: Planning Review
Planning Review (1987) 15 (1): 8–15.
https://doi.org/10.1108/eb054171
Published: 01 January 1987
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