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Volume 15, Issue 2
1 February 1987
Planning Review Cover Image for Volume 15, Issue 2
Review Article| February 01 1987

Corning converts to strategic marketing Available to Purchase

Arthur Daltas;
Arthur Daltas
President of The Managers Group, a consulting firm in Concord, MA.
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Philip McDonald
Philip McDonald
Died in January, was Dean of the College of Business Administra‐tion at Northeastern University in Boston.
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1987
Planning Review (1987) 15 (2): 38–39.
https://doi.org/10.1108/eb054184

This case illustrates some of the principles in the authors' article, “Barricades to Strategic Marketing Thinking,” which appeared in the January/February 1987 issue of Planning Review.

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© MCB UP Limited
1987
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