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Volume 19, Issue 1
1 January 1991
Planning Review Cover Image for Volume 19, Issue 1
Review Article| January 01 1991

ithink: Animated strategic models on your desktop computer

Jan Erik Samzelius;
Jan Erik Samzelius
Vice president of the San Francisco Consulting Group, in charge of its strategic marketing and planning practice.
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Sara E. Miller
Sara E. Miller
Senior market analyst, BT Tymnet in San Jose, California
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1991
Planning Review (1991) 19 (1): 32–34.
https://doi.org/10.1108/eb054316

With this software, strategic managers can quickly build sophisticated simulations on their Macintoshes. Case in point: A forecast for a regional Bell operating company.

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© MCB UP Limited
1991
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The knowledge advantage
Achieving strategic agility through Economies of Knowledge
Our balkanized organizations
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