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Volume 19, Issue 2
1 February 1991
Planning Review Cover Image for Volume 19, Issue 2
Review Article| February 01 1991

The inquiry center

Vincent P. Barabba;
Vincent P. Barabba
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Gerald Zaltman
Gerald Zaltman
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1991
Planning Review (1991) 19 (2): 4–9.
https://doi.org/10.1108/eb054317

The inquiry center concept fosters the competencies needed to ask key questions and provide useful answers about a firm's markets and its products or services in a continuous process of learning and renewal.

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© MCB UP Limited
1991
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