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Volume 23, Issue 2
1 February 1995
Planning Review Cover Image for Volume 23, Issue 2
Review Article| February 01 1995

How to redesign your organization to match customer needs

Ken Toombs;
Ken Toombs
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George Bailey
George Bailey
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1995
Planning Review (1995) 23 (2): 20–24.
https://doi.org/10.1108/eb054501

A few innovative companies are using sophisticated measurements of customer‐perceived value—such as conjoint analysis—to redesign segments of their organizations.

© MCB UP Limited
1995
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