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Volume 23, Issue 2
1 February 1995
Planning Review Cover Image for Volume 23, Issue 2
Review Article| February 01 1995

Planning in a global business

Daniel Simpson
Daniel Simpson
Director of Strategy and Planning, The Clorox Company.
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1995
Planning Review (1995) 23 (2): 25–27.
https://doi.org/10.1108/eb054502

In global businesses there's often a question about what you can plan for on a worldwide basis and what needs to be managed on a local basis. How does a company know it has an equity or an economy of scale that is truly global?

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© MCB UP Limited
1995
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