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Purpose

This paper aims to explore the methodological and epistemological assumptions that have foregrounded the author's research into discursive activism in Australian feminist blogs, and a discussion of her research methods and why they were appropriate to this study. In particular, it seeks to discuss internet research methods and approaches toward the study of a feminist network online in order to make a case for methodological approaches that are feminist in themselves and aimed toward discursive change. The author recognises the political and personally affective nature of research.

Design/methodology/approach

The project design and methodology of the study draws on traditions of feminist online ethnography and feminist standpoint methodology, using a combination of face‐to‐face semi‐structured interviews, modified grounded theory, network analysis, and participant observation.

Findings

The author used a community‐curated online “carnival” to minimise problems of researcher navigation, and explore the pitfalls of insider research, and she discusses the success of looking for contradiction as a method of privileging disagreement in research.

Originality/value

The original contribution of this paper is toward the uses of disagreement, contradiction, discursive rupture, and dislocation in modified grounded theory analysis. The theoretical perspectives discussed in this paper are compatible with a view of subjectivity that allows for discursive political agency, and also encourage an ethics of listening and respect for difference that includes considerations of affect, inequality and power relations in the study of online communities.

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