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Purpose

This article examines how conversational artificial intelligence (AI) can function as a catalyst for identity awareness and reflexive sensemaking among women navigating emotionally demanding life roles.

Design/methodology/approach

Using analytic autoethnography, the study draws on sustained AI-mediated dialogues alongside reflexive writing to examine how meaning-making unfolded during a period of personal and professional tension. The analysis is informed by emotional labour theory, transformative learning and feminist standpoint perspectives.

Findings

The findings illustrate how AI-mediated dialogue supported the articulation of previously silenced emotions and facilitated recognition of internalised obedience, inherited scripts of “good daughterhood” and gendered expectations shaping everyday life. Rather than producing solutions, AI functioned as a narrative scaffold that enabled reflexive distancing and identity re-seeing.

Originality/value

This article contributes to qualitative scholarship by offering an autoethnographic account of AI as a reflective companion rather than a therapeutic or authoritative agent. It highlights how women, particularly those balancing motherhood and academic identities, may use AI-mediated dialogue to surface emotional labour and renegotiate their sense of self.

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