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Volume 6, Issue 1-2
1 January 1996
This article was originally published in
International Journal of Commerce and Management
International Journal of Commerce and Management Cover Image for Volume 6, Issue 1-2
Review Article| January 01 1996

DIFFERENCES IN TRADE SHOW BEHAVIOR BETWEEN NORTH AMERICAN‐FOCUSED FIRMS AND WORLDWIDE‐ORIENTED FIRMS Available to Purchase

Paul Herbig;
Paul Herbig
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Fred Palumbo;
Fred Palumbo
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Brad O'Hara
Brad O'Hara
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8529
Print ISSN: 1056-9219
© MCB UP Limited
1996
International Journal of Commerce and Management (1996) 6 (1-2): 97–109.
https://doi.org/10.1108/eb047331

Trade Shows are a major portion of the marketing mix in the industrial marketplace, second only to personal selling and aboveadvertising. Thisessay summaries pervious research and indicates validation of certain signigicant findings of earlier research with a current study.

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© MCB UP Limited
1996
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