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Journal Articles

DIFFERENCES IN TRADE SHOW BEHAVIOR BETWEEN NORTH AMERICAN‐FOCUSED FIRMS AND WORLDWIDE‐ORIENTED FIRMS

Paul Herbig, Fred Palumbo, Brad O'Hara

International Journal of Commerce and Management (1996) 6 (1-2): 97–109.

https://doi.org/10.1108/eb047331

Published: 01 January 1996

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Journal Articles

PARENT AGENCY INFLUENCE AND CONTROL OVER FOREIGN AFFILIATES: A GLOBAL ADVERTISING PERSPECTIVE

Alan T. Shao, Paul Herbig

International Journal of Commerce and Management (1994) 4 (3): 50–67.

https://doi.org/10.1108/eb047294

Published: 01 March 1994

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