Consumer Europe 1999/2000 15th edition

The cost of getting marketing decisions wrong can be astronomical, and can even cost a firm its existence: so, the cost of accurate, timely and comprehensive data to help get such decisions right (or at least minimise the risk of failure) is also going to be high. Market research reports are renowned (if that is the word) for their high cost; in the same vein, Euromonitor publications are certainly not cheap, but their cost may be more realistically assessed by considering the financial consequences of not having access to the data they contain. The price of £575 is a lot...