The Public Relations Handbook

According to the Institute of Public Relations, the PR industry in the UK is worth an estimated £1.2bn and is growing by around 17 percent each year. With currently 2,800 PR consultancy companies and an industry employing around 30,000 people in the UK alone, there is the expectation that the market will be awash with numerous books. The author has, however. written this textbook due to the lack of publications drawing on UK experience of public relations. As an academic teaching in a UK institution, she was increasingly frustrated that the majority of textbooks and case examples originated from the...