Interview with Richard Reed Available to Purchase

The purpose of this paper is to present and an interview with Rowan Gibson, a global business strategist, bestselling author and an expert on radical innovation.

This briefing is prepared by an independent interviewer.

Richard Reed is co‐founder of the company which now employs 275 people with offices across Europe, sells two million smoothies a week and is the number one smoothie brand in the UK.

The interview provides insights into how to build and sustain a company‐wide innovation capability.