The Philosophy of Branding: Great Philosophers Think Brands

As Wittgenstein said to Socrates, in one of those familiar invented conversations that philosophers like to devise, the trouble with the most famous Western philosophers is that all of them lived before marketing was invented. As a result nothing they said had any relevance to branding, brand value and equity and so forth. Fair point, but, as Thom Braun says, philosophy is relevant to branding (and marketing) for two good reasons: first, both are fundamental to the way in which we experience the world and think about it; and second, the marketing industry needs managers who are creative and can...