...-employed Source(s): Authors’ own work Consumption context Motivation Interpretivism Luxury Emerging markets Consumers’ explication of meanings attached to consumption are neither intrinsic to what is being consumed nor constant among individuals and groups (Allen et al...

... and consumption value theory by investigating brand prestige and positioning in the V-A-B framework in the emerging market. This is the first study to use perceived store image to moderate the relationship between brand attitude and loyalty. Shahidul Islam is the corresponding author and can be contacted...

... the literature on innovation networks and crisis management, to discuss adaptation of innovation network in crisis contexts. Coronavirus COVID-19 India Entrepreneurship Innovation ecosystem Emerging markets Crisis © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use...

... of the world’s fastest growing emerging markets, namely, India. Findings The results of this inductive approach suggest that women-owned ventures’ path to building success is on one hand, based on their ability to recognize opportunities despite their non-business social network enhanced by their innovation...