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Keywords: Behavioural intention
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2025) 6 (2): 89–103.
Published: 14 October 2025
... negative consequences on local communities. Thus, the study aims to identify the motivational factors of religious tourists visiting Lumbini, Nepal and their impact on Behavioural Intention (BI). Design/methodology/approach To achieve the study's objective, 21 items related to religious motivation...
Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2024) 5 (1): 74–90.
Published: 06 June 2023
...Vimal Raj L.; S. Amilan; K. Aparna Purpose This study aims to construct an appropriate framework by incorporating essential components from the most renowned theories to investigate the variables that impact behavioural intentions towards embracing cashless transactions (CLT). Design...
