Keywords: Behavioural intention to use
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Journal Articles
South Asian Journal of Marketing (2024) 5 (2): 93–112.
Published: 02 May 2023
... Neobanking adoption Behavioural intention to use About 400 regulated neobanks have emerged in the recent decade, “Neobanks” is an umbrella term used for digital-only banks, virtual banks and challenger banks (Bhattacharjee et al., 2022). Customers' increasing need for ease in banking...

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