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Keywords: Challenges
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2023) 4 (1): 51–73.
Published: 01 November 2022
... expectancy and facilitating conditions (PEFC), Hedonic motivation (HM) and perceived technology security (PTS) as significant motives for customers to adopt mobile payment during this pandemic period. Such findings are confirmed by the four challenges disclose by the retailers. The unfamiliarity of customers...
