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Keywords: Citation contamination
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2021) 2 (1): 5–27.
Published: 06 August 2021
... along with the sophisticated deceptive practices of their publishers may create total confusion. One of the many highly likely risks of that bewilderment is when peer-reviewed, prestigious marketing journals cite these pseudo-marketing journals. This phenomenon is called citation contamination...
