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Keywords: Consumer empowerment
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2024) 5 (2): 131–148.
Published: 18 December 2023
... regression analysis have been utilised in this study. Findings It was found that there seems to be a positive impact of westernisation and the cruelty-free purchase intention of consumers. Moreover, consumer empowerment appears to mediate this relationship, while the attitude behaviour gap tends...
