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Keywords: Consumer engagement
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2026) 7 (1): 51–70.
Published: 13 May 2026
...Mollika Ghosh; Abm Shahidul Islam Purpose This study aims to investigate the effects of fashion innovators or micro-social media fashion influencers' (SMFIs) sponsored content characteristics posted from Facebook brand pages (FBPs) in native advertising (NAD) on millennial consumers' engagement...
